Here at CiteAb, we help suppliers to promote and sell products by providing citations for their reagents, instruments and software. We pride ourselves in delivering up-to-date, independently verified citations that save precious time and resources, whilst maintaining the quality of data that suppliers’ customers expect.
Today we’re catching up with product manager Alicia Cooper who looks after our citation provision, and with some of the companies that have recently benefited from using our citation service.
Alicia, what benefit do quality citations give suppliers?
“Past citations are an important trust marker between researcher and supplier – they act to show how a product will work in a particular application or setting. It is therefore of fundamental importance that the quality of citations that a supplier displays against their products is extremely high.
Why is this often a challenge for suppliers?
“We’ve previously written about the common errors suppliers can look out for when collecting and quality checking their product citations, but this can often be a time consuming and resource heavy process. Here at CiteAb we can do the leg work for them – we currently help many suppliers to promote and sell products by providing citations for their reagents, instruments and software.
How do you ensure the quality of CiteAb’s citations?
“We pride ourselves in delivering up-to-date, independently verified citations that save precious time and resources, whilst maintaining the quality of data that suppliers and their customers expect. We use our proprietary AI-based text mining technology combined with extensive human validation to search millions of scientific publications and gather millions of high quality citations, offering a range of bespoke services dependent on a suppliers needs.”
What do some of the suppliers you’re currently working with have to say about CiteAb’s citation provision?
“I’ve recently caught up with a few of the suppliers who use our citation provision”:
Dzung Nguyen, Director of Marketing for BioLegend said:
Citation collection can be a laborious and time consuming task that drains resources. Even with sufficient resources, a manual human-driven process may be prone to errors and inconsistencies. Using an outsourced citation collection service, such as CiteAb, allows our team to work on more creative and rewarding projects, while ensuring data accuracy and consistency.
Trent Colville, Director of Product Marketing for Thermo Fisher Scientific said:
Researchers value peer review and input when selecting from the vast number of products available on the market therefore linking citations to products is key as a supplier. Partnering with CiteAb, we were able to get current, relevant citations for the majority of our ELISA portfolio in a fraction of the time than it would have taken individual product managers to do on their own.
If you’d like to discuss how our citation services can help your business, please do get in touch with Alicia.